FOOTBALL, AS A PRODUCT, KEEPS EVOLVING.

Many footballers have appeared on GQ, earning good money for that purpose, and to show a part to their fashion style and psychological skills. 

France players display a lot of intentionality in their fashion choices when they join the national team. It’s all a part of extending the reach of the product. 

And there’s the fan experience. Content creators — both knowledgeable, and noisemakers — are in the sport. The product is so accommodating and fanciful. 

Look at the training gears of teams for example, or the connection to arts teams now display in player announcement. 

Imagine the size of all that, yet none of those things aforementioned directly impact results.

Now imagine the amount of money, energy, innovation, research and development expended in trying to succeed as a football entity. The amount of time and effort put into earning a giant share in the value of the product itself.

Clubs spend millions of pounds improving this. They pay players 40-50% and more of their total revenues. They pay millions of pounds to improve the same players’ fitness, performances and psychology. 

There’s no time I think about football deeply that I’m not amazed as to what it has become.